MEDI - GENUS

The MediGenus line is comprised of Masks, shampoos and lotions, and are the four lines that make up this regimen of conditioning treatment.

      Hair Loss
Energizing Shampoo
Specific hair wash, helping to prevent hair weakening, performs an efficient cleansing action while respecting the hydro-lipid balance and PH of your hair. Brings a boost of energy to weak hair; it’s conditioning action helps your hair to achieve full body and gloss. Efficient cleansing (freeing the pores from the impurity obstruction) favors hair follicle oxygenation, helped by the action of Extracts from Guaraní, Capsicum, Horse Chestnut and Sea Algae, which are well known for their blood micro-circulation stimulation properties.
   
Energizing Lotion
This low-alcohol content lotion provides an impact treatment, giving energy and body to weakened hair having a tendency to be damaged and shedding. Its formula includes Botanical Extracts and Sea Algae having stimulating and strengthening properties. A massage with the lotion favors blood micro-circulation, which is important for revitalizing the atrophied hair bulb. Tissue oxygenation combines with a correct hygienic cosmetic environment to promote hair strengthening, hair loss prevention.


DANDRUFF
Purifying active shampoo
Purifiying hair wash, with Zinc Pyrithione and Piroctone Olamine, helps to eliminate dandruff and excess sebum, thanks to its basic formula ingredients which adhere to the scales anchored to the scalp. The appropriate dosing of surface-acting agents and physiological PH of the formula allow mild non-aggressive cleansing, thus retarding the growth of these conditions. The use of Menthol and tea Tree Oil develops a refreshing effect, relieving uncomfortable itchiness and irritation.

Purifying active lotion
Lotion with a moderate alcoholic strength, containing Tea Tree Oil and Specific Agents (Piroctone Olamine and Zinc Pyrithione) which, thanks to their antiseptic properties stimulating the defensive system, contribute to creating the optimum hygienic cosmetic conditions to prevent scalp flaking problems. Menthol performs an immediate refreshing action, which provides relief from itchiness and irritation.


RE-BALANCING

Hair wash a hygienic and sebum-normalising action (Biosulphur, capryloul glycine), favoring the restoration of normal scalp functions. Wheat Proteins perform a conditioning action on the hair, making it soft and easy to manage. The appropriate dosing of surface-acting agents as well as the physiological PH of the formula allow the scalp to be cleansed in a non-aggressive way (helping excess sebum elimination) while fully respecting the normal hydro-lipid balance.

Balancing Spray Lotion
Extremely easy-to-use fluid emulsion. Acting on the hair as a conditioner and hydro-compensator. Makes your hair easier to manage, shinier and softer. Promotes suppleness and volume. The ideal product for softening hair length, without making it greasy or heavy. Its particularly light formula renders it a valid aid in providing emollience, even in the case of a greasy scalp.



REINFORCING CLAY MASK
Cream with a soft texture particularly easy to spread, having a reactivating effect on peripheral micro-circulation and favoring tissue oxygenation. The red clay exerts a mild pilling action on the scalp and frizz the pores form any impurity. The iron and the copper contained in the clay promote tonicity and favor  the formation of elastin and keratin, important substance for hair growth.


DEEP CONDITIONERS
REVITALIZING GARLIC MASK
This special cream is enriched with peptides, vitamins and mineral salts extracted from Garlic – it is an excellent substitute for treatments containing extracts from animal origin. Ideal for treatments containing extracts from animal origin. Ideal for treated, premed and discolored hair.


CARROT CREAM
The oily carrot extract is rich in nourishing substances: vitamins, proteins, organic acids and mineral salts. Gives the hair greater shine and increased volume, making it lively and easy to style. Suitable for greasy hair, especially if washed with extreme frequency.

BAMBOO-PITH REVITALISING MASK
This cream, enriched with peptides, vitamins and mineral salts obtained from wheat and bamboo pith, is an excellent substitute for treatments containing animal marrow and placenta. Leaves the hair soft and revitalized, and is ideal after weakening treatments such as discoloring, dyeing and perming.

NOURISHING MILK MASK
This mask containing special restructuring milk ingredients is ideal for weakened and treated hair. The nourishing action of its ingredients repairs the hair structure, making it soft and shiny.

HORSERADISH LOTION
The active principles contained include a Horseradish root extract and an amino-peptide compound obtained from hydrolyzing soya-bean proteins. The Horseradish extract vasodilation properties and the soya-bean stimulating properties make this a nourishing revitalizing product, exerting a beneficial action on the scalp by strengthening the hair bulb which, when weak, leads to hair loss. HOW TO USE: Apply directly to the scalp, massage and then precede to the style.